The Problem 

If I had only one hour to save the world, I would spend fifty-five minutes defining the problem, and only five minutes finding the solution.

Albert Einstain

In this slide you are going to be able to share what is the pain your customers are going through without your product or service. How does your customer address the issue today?

It's your time to make the investor feel the need for your solution.

It's not that easy. Take your time. Think and answer these questions:




Here's an example of a local company that nails this slide:

Consider this scenario: your are strolling through Paris, the Eiffel Tower as your backdrop, lit up in all its glory - it's the PERFECT opportunity for a photo. You have two options: pull out the good ol'selfie stick or brave the classic approach a stranger move, "Excuse me, Monsieur! Do you mind taking our photograph?".

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